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Owner & Director

Ashley “JoJo” Moore is a native of Talladega, Alabama where her love of dance began with Jeanna Sumners at Encore Dance in the city’s historical Square. Beginning her fundamental training from the Alabama Dance Academy through Pamela Merkel in Hoover, Alabama. There, she began her professional dance career performing abroad throughout the Bahama Islands, Paris, Germany, and was given the opportunity to showcase her talents in the 1993 Opening Soccer Olympics and 2000 Olympic Ceremonies in Sydney, Australia. Upon her acceptance into the Alabama School of Fine Arts (ASFA), she intensely studied ballet, jazz, modern, and contemporary under the direction of Therese Leager. Performing principle roles in works by Thaddeus Davis, Waverly Lucas, Dwight Rhoden, and Fabrice Lemire. Ashley also was a member of Ebony Arrington’s Accolades where she was able to further her professional career before leaving high school by being a backup dancing for R&B artist Jaheim, opening acts for renowned comedian Ricky Smiley, amongst many other opportunities.Graduating in 2004 she continued her education at the University of Alabama in Tuscaloosa where she was crowned Miss Corolla, the 2nd African American in school history. She received a B.A. in Dance and was a member of the Crimson Cabaret dance team, Alabama Reparatory Dance Theatre, Dance Alabama! and many other organizations. Studying under many world renowned teachers and choreographers such as Dame Sonia Arova, Desmond Richardson, David Howard, and Fernando Bujones, she received many scholarships from prestigious companies such as Dayton Contemporary Dance Company, Alabama Ballet, and Atlanta Ballet.

After graduation, she became Assistant Director of Dancemakers, Inc. and was Director of Ballet at Studio III Performing Arts in Phoenix, Arizona where her works for “Bionic” and “CanCan” won High Gold and Platinum in various dance competitions such as Celebrity Dance and Starbound Aside from teaching and choreographing, Ashley performed alongside pop artist Tyler Fiore and So You Think You Can Dance finalist Cedric Gardner. She also was a member of SugarBabies and formed her very own dance community company BitterSweet Dance which provided dancers and choreography for various events and community artists. She has television and movie credit appearances on The Wendy Williams Show, “Canvas of Life” by rap lyrist Young Thee, and Middle Men starring Luke Wilson and Terry Crews.

In New York City where she worked alongside dance greats such as Luam and Jermaine Brown at Broadway Dance Theatre and the late David Howard at STEPS on Broadway, she debuted professionally as an NFL dancer for NY Giants Gotham City dance team and was featured as a soloist for Benjamin Hey’s “Body Rock Remix”. Upon her recent success, Ashley showcased her talents with Disney Fantasy Cruise Line in production works Aladdin, The Lion King, Believe, Wishes, and other shows alike.

With the completion of her Master of Business Administration, Ashley enjoys influencing others to love and respect themselves, as well as others, through the Art of dance. Never forgetting where she came from or how far she has gone, Ashley now gives back to the Talladega community by founding, J.O.V.A.N.I. The Dance Factory.